Cruises Are Adding Tons Of Features And They Should Use Experiential Tactics To Promote Them

As reported by CNBC, cruise ship companies have been adding tons of wild features to their ships in an effort to attract passengers. They’ve loaded their cruises with so many new features and activities that they’re spending nearly DOUBLE what they spent on ships a decade ago ($1 billion vs. $530 million / ship).  Some…

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Instagram Launches IGTV – A New Way To Share Video Content At Your Event

As announced via Instagram’s Info Center, the company is launching IGTV – described as a “new app for watching long-form, vertical video from your favorite Instagram creators.” Users will be able to access these videos on a stand-alone IGTV app, and from within the existing Instagram app. Along with content consumption, all users will have…

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Canada Legalizes Marijuana And Forward-Thinking Brands Should Be Paying Attention

As reported by CNN, Canada’s Senate has passed a bill that will make recreational marijuana legal throughout the country. The bill – which has been referred to as the Cannabis Act – was spearheaded by Prime Minister Justin Trudeau, with the goal of reducing marijuana-related crime, and keeping the substance away from underage potential users.…

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Spirituality: New Study Says That This Is The Key To Connecting With Millennials And Gen Z

As reported by AdWeek, a new Vice-led study found that 80% of Millennials and Gen Zers retain a sense of spirituality, and it indicated that 7 out of 10 respondents are looking for spirituality in their lives. According to the study, they believe in “some sort of cosmic power” but they do not ascribe to…

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