Pillsbury Attracts Moviegoers With A Mouth-Watering Sensory Experience

As reported by Ad Age, Pillsbury has launched a new sensory campaign at a series of movie theaters across the U.S., wherein the scent of cinnamon rolls is emitted into theaters in conjunction with an advertisement playing before popular family films including The Grinch. This tactic, which is reminiscent of 50s/60s era gimmicks such as “Smell-O-Vision,”…

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GNC Is The Latest Retailer To Open An Experiential Store

As reported by GlobeNewswire via Nasdaq, global health and wellness brand GNC has announced the opening of an experiential retail store in Pittsburgh, PA. The company’s EVP of Operations Joe Gorman commented on the store opening, saying “this experiential store represents the continuous innovation and consumer-focused mindset that is the foundation of GNC. We are…

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Touring Brands Aiming To Attract Millennials May Want To Bring Their Show To The Suburbs

Millennials tend to be a highly sought-after demographic for brands engaging in experiential tours. In an effort to attract larger audiences from this age group, brands often select highly populated locations in major cities when creating their touring schedules. While this is certainly a solid strategy in terms of ensuring substantial overall attendance numbers, it may not…

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