Fanning The Flames: How Brands Engaged Pop-Culture Superfans At Comic-Con International

While there’s always a huge amount of incredible work to be seen inside the convention center at San Diego Comic-Con, there are plenty of amazing brand experiences going on outside as well. In Event Marketer’s latest field report, the publication highlights this year’s official free fan experience, and many of the other activations that took…

Continue reading

Online Retailers Are Popping Up In New York City In A Big Way

JLL’s Retail research team has published a new report exploring a growing trend of online retailers opening physical stores. The findings indicate that these e-commerce businesses will be opening 850 physical locations in the next five years. Diving deeper, the report highlights online retailers’ habits of launching pop-up shops before opening permanent physical stores. According…

Continue reading

Virgin Fest: Sir Richard Branson Launches An Experiential Music Festival

As reported by Sir Richard Branson himself on his company’s official blog, The Virgin Group will be launching Virgin Fest in the United States in 2019. Branson described the festival as being “centred on music, exploration, innovation and generosity,” and that “it will feature a unique mixture of diverse music acts, cutting edge technological experiences,…

Continue reading

Lands’ End Taps Into Nostalgia With Its Airstream ‘Heritage Tour’

As reported by Adweek, apparel/lifestyle brand Lands’ End has launched its nostalgic Heritage Tour, wherein the company is touring the U.S. in custom Airstream trailers to show off its Heritage collection, featuring an assortment of its “most iconic products.” The tour is also serving as a way for the company to thank “the people who…

Continue reading