As reported by Variety, Macy’s and NBC will do some things (but not all things) differently for this year’s Thanksgiving Day Parade. NBC Entertainment’s executive vice president of special programs Doug Vaughan commented on the game plan for the parade, saying “you want nostalgia, because a lot of people do tune in, and they want…
As reported by Fast Company, iconic toy store FAO Schwarz has returned to New York City, under the ownership of ThreeSixty Group. The new 20,000 sq. ft flagship store is located in Rockefeller Center, and it features plentiful fun and nostalgic interactive elements, including the oversized floor piano featured in the classic movie Big. Commenting on the…
As reported by Adweek, Clorox Company CMO Eric Reynolds spoke on the future of marketing at the 2018 ANA Masters of Marketing conference. He shared meaningful insights on the subject, saying “we have to be better about making [marketing] matter to people,” and that “it’s going to be all about getting the right people to have…
As reported by Adweek, Viacom is bringing back MTV’s Spring Break – the network’s annual televised live event that ran from 1986 until 2005 (and then it aired until 2014 on MTVU). Traditionally, the event has featured music and talent appearances / performances and brand activations, but the NEW version will be augmented with a…
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