BuzzFeed Goes Retail With Its First Experiential Store In NYC

As reported by Ad Age, BuzzFeed is opening its first-ever “brick and mortar” store called “Camp” – an NYC-based experiential store geared towards millennial families. Camp launches on December 15, and it will feature rotating products and customer experiences that “appeal to millennial parents and their children.” Design-wise, Camp is being described as “a general…

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Stan Lee’s Marvel Comics Creations Have Been A Huge Inspiration To The World Of Experiential Marketing

We were profoundly saddened to hear about the passing of Marvel Comics legend Stan Lee. He was a pioneer in the world of comic books, and he created (and co-created) some of the most cherished heroic characters of all time, including Iron Man, Spider-Man, Black Panther, The X-Men, Thor, and The Incredible Hulk. Lee’s creations…

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Stranger Things Has Become The Ultimate Experiential Series!

As reported by AListDaily, November 6th was officially deemed “Stranger Things Day” by Netflix, a holiday wherein people are encouraged to “binge watch the show, share memes, dress in costumes and naturally, eat Eggo waffles with your friends.” In commemoration of the newly created holiday, partnering brands held experiential events in an effort to cross-promote…

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Facebook Launches Its First-Ever Small Business Pop-Up

As announced on the company’s business blog, Facebook has embraced the growing pop-up trend by launching its first-ever small business pop-up in nine separate Macy’s stores in the U.S. The pop-up is opening at Macy’s locations in Los Angeles, San Francisco, Seattle, Atlanta, Pittsburgh, Fort Lauderdale, Las Vegas, San Antonio, and at “The Market” in NYC’s…

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