8 Event Practices To Leave Behind In 2018

As the year comes to a close, BizBash reached out to a select group of event professionals for their thoughts on event practices that should not be carried on to 2019. TVG’s CEO / co-founder Brian Diamond weighed in, recommending that “incredible creative on incredibly short deadlines” be left behind in 2018: “When brands task…

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Orangetheory Is Bringing Pop-Up Gyms To Hilton Hotels

As reported by Digiday, the latest company to jump onboard the pop-up train is Orangetheory – a fitness franchise that launched its first pop-up gym at Hilton / Waldorf Astoria’s Boca Raton Resort and Club in Florida. The company’s chief brand officer Kevin Keith commented on the strategy behind the pop-up format, saying “from a brand…

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Pillsbury Attracts Moviegoers With A Mouth-Watering Sensory Experience

As reported by Ad Age, Pillsbury has launched a new sensory campaign at a series of movie theaters across the U.S., wherein the scent of cinnamon rolls is emitted into theaters in conjunction with an advertisement playing before popular family films including The Grinch. This tactic, which is reminiscent of 50s/60s era gimmicks such as “Smell-O-Vision,”…

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GNC Is The Latest Retailer To Open An Experiential Store

As reported by GlobeNewswire via Nasdaq, global health and wellness brand GNC has announced the opening of an experiential retail store in Pittsburgh, PA. The company’s EVP of Operations Joe Gorman commented on the store opening, saying “this experiential store represents the continuous innovation and consumer-focused mindset that is the foundation of GNC. We are…

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