Touring Brands Aiming To Attract Millennials May Want To Bring Their Show To The Suburbs

Millennials tend to be a highly sought-after demographic for brands engaging in experiential tours. In an effort to attract larger audiences from this age group, brands often select highly populated locations in major cities when creating their touring schedules. While this is certainly a solid strategy in terms of ensuring substantial overall attendance numbers, it may not…

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This Year’s Macy’s Thanksgiving Day Parade Will Be Nostalgic Whilst Offering ‘Something New’

As reported by Variety, Macy’s and NBC will do some things (but not all things) differently for this year’s Thanksgiving Day Parade. NBC Entertainment’s executive vice president of special programs Doug Vaughan commented on the game plan for the parade, saying “you want nostalgia, because a lot of people do tune in, and they want…

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FAO Schwarz And Its Iconic In-Store Experiences Return To NYC

As reported by Fast Company, iconic toy store FAO Schwarz has returned to New York City, under the ownership of ThreeSixty Group. The new 20,000 sq. ft flagship store is located in Rockefeller Center, and it features plentiful fun and nostalgic interactive elements, including the oversized floor piano featured in the classic movie Big. Commenting on the…

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