The Visionary Group was entrusted with producing Rihanna and Samsung’s ANTIdiaRy Vault – an immersive real-life ANTIdiaRy room teasing Rihanna’s secretive album. Rihanna’s New York fans were given the opportunity to experience the ANTIdiaRy vault by correctly interpreting social media clues that led them to 23 Wall Street – the eerie NYC landmark that was the former headquarters of J.P. Morgan & Co. Attention to detail was key for this execution, and TVG made that a priority from concept ideation to production.

CONCEPT & VISION

TVG created an immersive atmosphere that stayed as true to Rihanna’s ANTIdiaRy story as possible. This space – dubbed “The Office” – had a particularly mysterious feel which was perpetuated through the decor, lighting, and actors’ performances.

concept

CONCEPT & VISION

TVG created an immersive atmosphere that stayed as true to Rihanna’s ANTIdiaRy story as possible. This space – dubbed “The Office” – had a particularly mysterious feel which was perpetuated through the decor, lighting, and actors’ performances.

FABRICATION

TVG fabricated thousands of custom gold coins as well as a 20 x 25 fully-functioning, gold-wrapped vault.

fabrication

PRODUCTION

10 TVG crew were on-site during this event, and they coordinated lighting as well as furniture and decor rentals.

production

PRODUCTION

10 TVG crew were on-site during this event, and they coordinated lighting as well as furniture and decor rentals.

WRAP UP

Over 250 of Rihanna’s biggest fans in the NYC area attended this one day event. The event was covered by multiple online sources including Fuse and Mic.com.

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