The Visionary Group was tasked with bringing Vevo’s top music videos of 2015 to life and showcasing them at Skylight Clarkson Square in New York City. From a custom built “Bad Blood” runway photo op to a real-life “The Hills” demolished car scene, this event featured striking visuals and immersive experiences. The three day event was a huge success among attendees and generated over 28,000 social impressions. Event talent included The Weeknd, The Chainsmokers, Jidenna, and Tori Kelly.

CONCEPT & VISION

TVG’s main goal was to create over-the-top representations of Vevo’s hottest music videos of 2015, exposing guests to awe inspiring activations while giving them the opportunity to physically immerse themselves in their favorite videos.

concept

CONCEPT & VISION

TVG’s main goal was to create over-the-top representations of Vevo’s hottest music videos of 2015, exposing guests to awe inspiring activations while giving them the opportunity to physically immerse themselves in their favorite videos.

FABRICATION

TVG conceptualized and designed all activations including the Hulu Dubsmash Sound Booth, Icebreakers photo booth, The Weeknd’s “The Hills” car activation, Taylor Swift’s “Bad Blood” photo op, Rihanna’s “BBHMM” Cash Grab, Silento’s “Watch me Whip” dance station, and Sia’s “Elastic Heart” performance activation.

fabrication

PRODUCTION

TVG’s services on this project included ideation, concept development, renderings, and decor. Despite only having ten TVG staff on-site, the event advanced without a hitch. 

production

PRODUCTION

TVG’s services on this project included ideation, concept development, renderings, and decor. Despite only having ten TVG staff on-site, the event advanced without a hitch. 

WRAP UP

More than 2,200 guests attended the three-day event, which generated over 28,000 social media impressions and over 400 original pieces of content were uploaded.

wrap

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