For the 140th anniversary of 501 jeans, Levi’s partnered with The Visionary Group to produce this unique Grammy weekend event. Bringing in Levi’s custom art, TVG created a one-of-a-kind gallery that showcased the history of their signature jean. 

CONCEPT & VISION

TVG worked closely with the Levi’s team to create a gallery that that was inspired by the brand’s iconic craftsmanship and attention to detail.

concept

CONCEPT & VISION

TVG worked closely with the Levi’s team to create a gallery that that was inspired by the brand’s iconic craftsmanship and attention to detail.

FABRICATION

TVG custom built six steel rolled metal bars to achieve the client’s
desired modern/industrial vibe. They also painted every wall, hung black curtains, and carpeted the entire floor with gray, low pile carpeting to reduce sound problems and further highlight the client’s requested vibe.

fabrication

PRODUCTION

TVG handled full production of the event, including catering, branding, design, security, lighting, furniture, and all technical + A/V aspects of this event.

production

PRODUCTION

TVG handled full production of the event, including catering, branding, design, security, lighting, furniture, and all technical + A/V aspects of this event.

WRAP UP

600 of fashion and music’s top tastemakers attended this event,
and it received coverage from over 53 media outlets, including The Huffington Post, E! Online, Entertainment Weekly, and The Hollywood Reporter.

wrap

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