To celebrate the success of the Fall CK Jeans campaign and digital partnership with Tinder, The Visionary Group worked with the Calvin Klein team to create an intimate VIP event with invitees including key influencers, fashion bloggers, and celebrities. Using the campaign’s lookbook and signature neon signs as key design elements, the event included denim giveaways, a #MyCalvins social sharing photo booth, and performances by Warpaint, Twin Shadow, and Ryn Weaver. 

CONCEPT & VISION

Calvin Klein and TVG approached the CK X Tinder Fall 2015 Launch with the desire to have the look and feel allude to the style of the brand’s dark and sexy fall campaign.

concept

CONCEPT & VISION

Calvin Klein and TVG approached the CK X Tinder Fall 2015 Launch with the desire to have the look and feel allude to the style of the brand’s dark and sexy fall campaign.

FABRICATION

TVG fabricated a distressed wood backdrop for their #MyCalvins
social sharing photo booth, and they created an empty frame wall as a stage backdrop, which was utilized during performances by musical talent Warpaint, Twin Shadow, and Ryn Weaver.

fabrication

PRODUCTION

TVG meticulously managed all talent and rider execution, performance and rehearsal scheduling, audio visual components, and furniture and decor elements, resulting in an on-brand, flawless launch celebration.

production

PRODUCTION

TVG meticulously managed all talent and rider execution, performance and rehearsal scheduling, audio visual components, and furniture and decor elements, resulting in an on-brand, flawless launch celebration.

WRAP UP

Calvin Klein’s Instagram received over 266K likes from event postings, with press coverage by W Magazine, Daily Mail, Style Bistro, Zimbio, The Daily Truffle, Autre Magazine, and simon.com. Celebrity guest appearances included Zoe Kravitz, Nicola & Will Peltz, Anwar Hadid, Cameron Dallas, Chriselle Lim, and Jenny Bernheim.

wrap

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