To kick-off the exclusive launch of the Karl Lagerfeld x Kaia collection and pop-up, REVOLVE tapped TVG to produce a cocktail event at the Revolve Social Club on Melrose. TVG designed the space to reflect a Malibu Beach Club theme, paying homage to model Kaia Gerber’s home and turning the entire space into an Instagrammable playground for attendees.

CONCEPT

TVG infused the Malibu Beach Club theme into all event elements, including beachy-themed tray passed delectables, refreshing specialty cocktails, and feel-good music featuring a special performance from Kaia Gerber’s best friend Charlotte Lawrence. The event’s theme was also reflected in interactive experiential photo moments interspersed throughout the space at the Revolve Social Club on Melrose.

concept

CONCEPT

TVG infused the Malibu Beach Club theme into all event elements, including beachy-themed tray passed delectables, refreshing specialty cocktails, and feel-good music featuring a special performance from Kaia Gerber’s best friend Charlotte Lawrence. The event’s theme was also reflected in interactive experiential photo moments interspersed throughout the space at the Revolve Social Club on Melrose.

FABRICATION

TVG worked alongside their in-house fab shop White Walls Fabrication to create experiential photo moments including a vintage 1972 Volkswagen Beetle that was powder coated blue, split in half, and positioned in front of a custom back wall. Other fabricated elements included a custom branded “Malibu City Limits” street sign, a “beach wall” featuring beachy slogans, and a “swing sandbox” photo moment with a fabricated surfboard, a wooden base & A-Frame, and custom branded wooden signage.

fabrication

PRODUCTION

TVG handled the event’s look & feel, custom fabrication of experiential photo moments, catering, security / arrivals check-in, and overall onsite management of the event.

production

PRODUCTION

TVG handled the event’s look & feel, custom fabrication of experiential photo moments, catering, security / arrivals check-in, and overall onsite management of the event.

WRAP UP

The event was a success, being described by our client as the “best produced event they’ve had” at the Revolve Social Club, and attracting celebrity attendees including models Kaia Gerber and Amanda Steele, make-up artist/social media star Lottie Tomlinson, singer Charlotte Lawrence, and Bachelor contestant Corinne Olympios.

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