In collaboration with Samsung and Warner Bros., The Visionary Group created a fully immersive experience to showcase the feature film “Suicide Squad” at San Diego Comic-Con. From a 360-degree prison cell photo activation to Suicide Squad-themed VR pods, TVG left no stone unturned as they brought SDCC attendees into the world of the film, exceeding executives’ expectations and pulling off a high-profile event that was named by BizBash as the most anticipated activation of the year.

CONCEPT & VISION

TVG recreated the “Belle Reves Penitentiary” at the Hard Rock San Diego, where guests were invited into an endlessly immersive experience featuring meticulously themed video & photo activations, custom design t-shirts, and Samsung virtual reality stations.

concept

CONCEPT & VISION

TVG recreated the “Belle Reves Penitentiary” at the Hard Rock San Diego, where guests were invited into an endlessly immersive experience featuring meticulously themed video & photo activations, custom design t-shirts, and Samsung virtual reality stations.

FABRICATION

Alongside our in-house fab shop White Walls Fabrication, TVG custom fabricated 8 activations including an immersive Journey Tunnel, a Harley Quinn tattoo parlor, a jail cell that housed a 360 photo activation, a “Join the Squad” video activation, DJ booth, VR stations, and the prison commissary bar.

fabrication

PRODUCTION

TVG handled all concept ideation, renderings, fabrication, decor rentals, signage, and onsite management. All eight of the builds/activations were fabricated & managed with 25 on-site staff.

production

PRODUCTION

TVG handled all concept ideation, renderings, fabrication, decor rentals, signage, and onsite management. All eight of the builds/activations were fabricated & managed with 25 on-site staff.

WRAP

The activations attracted crowds all day – with guests waiting in line up to 8 hours. In total, 3,000 guests attended the activation. The event was covered by various media outlets including BizBash and CNET.

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