To bring public awareness to Mike Judge’s new animation series “Tales from the Tour Bus,” The Visionary Group worked with digital agency TVGla on behalf of HBO/Cinemax to create a mobile photo booth in a vintage 1974 Wanderlodge Blue Bird. The bus was fully wrapped (interior and exterior) to create the illusion that the vehicle was animated in the show’s signature style. Consumers and passersby were invited to step into the bus and create their own tour bus sharable photo moment.

CONCEPT & VISION

Our client’s goal for this event was to bring awareness to Mike Judge’s new show through a fully animated “tour bus” photo booth activation. They sought to build maximum excitement surrounding the show’s premiere by placing the tour bus in Austin, TX and Nashville, TN – two locations that were sure to attract country/rock fans.

concept

CONCEPT & VISION

Our client’s goal for this event was to bring awareness to Mike Judge’s new show through a fully animated “tour bus” photo booth activation. They sought to build maximum excitement surrounding the show’s premiere by placing the tour bus in Austin, TX and Nashville, TN – two locations that were sure to attract country/rock fans.

FABRICATION

TVG sourced and custom fabricated a vintage 1974 Wanderlodge Blue Bird tour bus, and we fully wrapped both the exterior and the interior of the bus to mimic the show’s animation style.

fabrication

PRODUCTION


TVG handled tour stop permitting & management, bus fabrication and transportation, furniture and decor rentals, and procurement and management of talent, brand ambassadors, photo booth & tech components.

production

PRODUCTION


TVG handled tour stop permitting & management, bus fabrication and transportation, furniture and decor rentals, and procurement and management of talent, brand ambassadors, photo booth & tech components.

WRAP UP

The multi-stop tour attracted many passersby in both Austin and Nashville, generating social buzz for the series, and garnering praise from show creator Mike Judge, who made an appearance during the tour.

wrap

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