The Visionary Group collaborated with VEVO to construct a workplace for the brand’s executives to congregate when they needed to beat the heat and escape from the SXSW festival madness. House highlights included a full service coffee bar, Vevo Mood Wall and photo op, Polaroid Projection Wall, and all day catering provided by celebrity chef Ken Patrick. At night, the oasis turned into an intimate concert venue featuring up-and-coming artists such as Torey Lanez, Bornz, and Jidenna.
CONCEPT & VISION
VEVO wanted to create a home away from home for their executives – a peaceful oasis where team members could relax, work, or enjoy a cup of coffee when energy hit a low. At night, they wanted an intimate concert setting to host talent on the rise.
CONCEPT & VISION
VEVO wanted to create a home away from home for their executives – a peaceful oasis where team members could relax, work, or enjoy a cup of coffee when energy hit a low. At night, they wanted an intimate concert setting to host talent on the rise.
FABRICATION
TVG fabricated large-format, dimensional VEVO signage as well as a custom, wooden stage backdrop and DJ booth.
PRODUCTION
12 TVG members on-site for this project managed the venue, catering, stage, furniture/decor rentals, and A/V. TVG ensured that the transition from workplace to concert space was fast and flawless.
PRODUCTION
12 TVG members on-site for this project managed the venue, catering, stage, furniture/decor rentals, and A/V. TVG ensured that the transition from workplace to concert space was fast and flawless.
WRAP UP
Hundreds of guests enjoyed the VEVO house over the course of the three day weekend. The custom Snapchat filter was a hit among guests.
