To celebrate the long awaited premiere of Zoolander 2, The Visionary Group got together with client PMK*BNC to create and produce the Zoolander School of Modeling Activation, which was held at The Grove in Los Angeles. This interactive space was complete with a Blue Steel Selfie Station, Model Walk off, Model Lingo Dubsmash Booth, and Premium Giveaway Graduation Desk, all of which assisted attendees in getting runway ready.  

CONCEPT & VISION

TVG’s goal was to replicate the eccentric lifestyle that is Derek Zoolander, whilst giving guests an over-the-top experience and generating buzz for the upcoming premiere.

concept

CONCEPT & VISION

TVG’s goal was to replicate the eccentric lifestyle that is Derek Zoolander, whilst giving guests an over-the-top experience and generating buzz for the upcoming premiere.

FABRICATION

TVG fabricated four unique quadrants that included a check-in media wall, upscale sound booth, vanity selfie station, custom flooring covering the 40 x 40 tent, and a runway installation complete with full stage lighting.

fabrication

PRODUCTION

Production of this event included concept ideation, design/product development, renderings, fabrication, furniture and decor sourcing, and on-site management.

production

PRODUCTION

Production of this event included concept ideation, design/product development, renderings, fabrication, furniture and decor sourcing, and on-site management.

WRAP UP

Over 3,300 guests attended the activation. The Zoolander 2 event was featured on Bizbash.com twice and had a segment on KTLA 5 news.

wrap

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