Touring Brands Aiming To Attract Millennials May Want To Bring Their Show To The Suburbs

Millennials tend to be a highly sought-after demographic for brands engaging in experiential tours. In an effort to attract larger audiences from this age group, brands often select highly populated locations in major cities when creating their touring schedules. While this is certainly a solid strategy in terms of ensuring substantial overall attendance numbers, it may not…

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This Year’s Macy’s Thanksgiving Day Parade Will Be Nostalgic Whilst Offering ‘Something New’

As reported by Variety, Macy’s and NBC will do some things (but not all things) differently for this year’s Thanksgiving Day Parade. NBC Entertainment’s executive vice president of special programs Doug Vaughan commented on the game plan for the parade, saying “you want nostalgia, because a lot of people do tune in, and they want…

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Clorox’s CMO Says Marketing Will Be ‘Less Obvious’ In The Future

As reported by Adweek, Clorox Company CMO Eric Reynolds spoke on the future of marketing at the 2018 ANA Masters of Marketing conference. He shared meaningful insights on the subject, saying “we have to be better about making [marketing] matter to people,” and that “it’s going to be all about getting the right people to have…

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Viacom Continues Its Live Events Push With The Return Of MTV’s Spring Break!

As reported by Adweek, Viacom is bringing back MTV’s Spring Break – the network’s annual televised live event that ran from 1986 until 2005 (and then it aired until 2014 on MTVU). Traditionally, the event has featured music and talent appearances / performances and brand activations, but the NEW version will be augmented with a…

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