#TBT: PopSugar And Old Navy Host A Must-Have Holiday Gift Giveaway Event

After being featured in Event Marketer’s 10 Most-Read Stories of 2018 last week, we’re excited to share that the EM team have spread some holiday cheer by posting a “Throwback Thursday” article highlighting our Old Navy x PopSugar Deck The Hauls Pop-Up event. We’re thrilled that our work might provide inspiration to EM readers looking to…

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The Visionary Group Featured In Event Marketer’s 10 Most-Read Stories Of 2018

As 2018 comes to a close, Event Marketer has released a list of their most-read stories of the year, and we’re excited to report that The Visionary Group is prominently featured in the publication’s #5 most-read story: Coachella 2018: Experiential Marketing in the Desert. We’re thrilled that so many EM readers had a chance to…

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8 Event Practices To Leave Behind In 2018

As the year comes to a close, BizBash reached out to a select group of event professionals for their thoughts on event practices that should not be carried on to 2019. TVG’s CEO / co-founder Brian Diamond weighed in, recommending that “incredible creative on incredibly short deadlines” be left behind in 2018: “When brands task…

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Touring Brands Aiming To Attract Millennials May Want To Bring Their Show To The Suburbs

Millennials tend to be a highly sought-after demographic for brands engaging in experiential tours. In an effort to attract larger audiences from this age group, brands often select highly populated locations in major cities when creating their touring schedules. While this is certainly a solid strategy in terms of ensuring substantial overall attendance numbers, it may not…

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