Clorox’s CMO Says Marketing Will Be ‘Less Obvious’ In The Future

As reported by Adweek, Clorox Company CMO Eric Reynolds spoke on the future of marketing at the 2018 ANA Masters of Marketing conference. He shared meaningful insights on the subject, saying “we have to be better about making [marketing] matter to people,” and that “it’s going to be allĀ about getting the right people to have…

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Viacom Continues Its Live Events Push With The Return Of MTV’s Spring Break!

As reported by Adweek, Viacom is bringing back MTV’s Spring Break – the network’s annual televised live event that ran from 1986 until 2005 (and then it aired until 2014 on MTVU). Traditionally, the event has featured music and talent appearances / performances and brand activations, but the NEW version will be augmented with a…

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BuzzFeed Goes Retail With Its First Experiential Store In NYC

As reported by Ad Age, BuzzFeed is opening its first-ever “brick and mortar” store called “Camp” – an NYC-based experiential store geared towards millennial families. Camp launches on December 15, and it will feature rotating products and customer experiences that “appeal to millennial parents and their children.” Design-wise, Camp is being described as “a general…

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Stan Lee’s Marvel Comics Creations Have Been A Huge Inspiration To The World Of Experiential Marketing

We were profoundly saddened to hear about the passing of Marvel Comics legend Stan Lee. He was a pioneer in the world of comic books, and he created (and co-created) some of the most cherished heroic characters of all time, including Iron Man, Spider-Man, Black Panther, The X-Men, Thor, and The Incredible Hulk. Lee’s creations…

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