Virgin Fest: Sir Richard Branson Launches An Experiential Music Festival

Sir Richard Branson is launching Virgin Fest experiential music festival.As reported by Sir Richard Branson himself on his company’s official blog, The Virgin Group will be launching Virgin Fest in the United States in 2019. Branson described the festival as being “centred on music, exploration, innovation and generosity,” and that “it will feature a unique mixture of diverse music acts, cutting edge technological experiences, exclusive content, and a commitment to sustainability.” Branson commented further on the upcoming festival, stating that he wants “fest-goers to come away having enjoyed an amazing experience, not just another music event.”

Regular readers of our blog will know that this is music to our ears – and not just because we’re talking about a music festival. There are countless music festivals for consumers to choose from, and it’s crucial for brands/producers to do something unique and compelling to stand out from the competition. Branson and Virgin are known for being on the cutting edge, and if they can translate that mindset into an immersive, exciting festival setting – paired with some outstanding musical acts – they’ll be poised for success (and profitability)…