The Broad is a contemporary art museum, which opened up in Downtown Los Angeles in 2015, and it has become the place to go for an inspiring and enlightening artistic adventure in L.A., as I experienced firsthand…
My day at The Broad commenced with Yayoi Kusama’s Infinity Mirrored Room – The Souls Of Millions Of Light Years Away (pictured above). I spent maybe 45 seconds in there, pondering how silence is our greatest unknown…and then it was time to go.
“Clarity is information and opinion. Don’t forget to understand what you are experiencing. It only takes a moment…”
Next, I was fortunate enough to witness some of Andy Warhol’s greatest works. He created inspirational art in the moment – in real time – with an unobstructed consciousness. His screen paintings, for example, are a basic artistic format, but that’s not the point. It’s not the medium – it’s how you use the medium that makes an impact. It’s about making a bold choice and adding a touch of another medium to the format you’re working in.
To understand the artist is to realize the moment he or she decided to create.
As I continued my journey through The Broad, I couldn’t help but think how magical it is to have the opportunity to open up – to deconstruct something. By approaching artwork in this way, you’re able to take in more content beyond what you are simply viewing. Using your imagination, you can discover new insights that would never come to you otherwise.
Here are some of the insights that came to me as I witnessed works of art over the course of my trip through The Broad:
America as it is or should be. (Glenn Ligon’s “Double America 2”)
A corner piece that requires patience to see the scene. (Takashi Murakami’s “In The Land Of The Dead, Stepping On The Tail Of A Rainbow”)
Moments trapped in time equals a deep thought. How will you chop up this great work? (Takashi Murakami’s “In The Land Of The Dead, Stepping On The Tail Of A Rainbow”)
Truly a mystery how something so seamless and shiny can be so perfect. (Jeff Koons’ “Tulips”)
From every angle the piece seems to have a different meaning but carry the same weight in beauty. (Jeff Koons’ “Tulips”)
This is my favorite – and yes, that’s BATMAN on the Oregon Coast waiting for his ship to sail. Is he coming or going? Is he waiting, or is he longing for its departure? I find this image puzzling. (Andreas Gursky’s “SH III.”)
Even aside from specific works of art, the experience of visiting the physical Broad location is awe-inspiring on its own. For starters, you cannot even visit the museum without making an appointment, which provides a sense of reverence to the whole thing before you even step foot inside.
Systems are created to make experiences bearable. No one likes a crowded elevator.
I never thought I’d have such enthusiastic musings to share on an elevator ride, but The Broad’s glass elevator must be experienced. Being lifted to the “Great Works” in a vessel such as this one is unforgettable.
As for the culinary aspect of The Broad, the onsite restaurant “Otium” is spectacular, and if you can get a room along the freeway, you can watch cranes battling towards the finish line on what looks to be a massive structure in the works (unless the battle has ended by the time of publication…).
As far as other location details are concerned, parking is pricey but convenient (and worth it). The gift shop is outfitted with an unusual array of worthwhile purchases. The museum as whole can be done in an hour and a half, but I’d recommend giving yourself extra time, as waits can be lengthy (Yayoi Kusama’s work especially).
In the end, I am grateful to the city of Los Angeles for providing us with such a wonderful place to experience. I look very much forward to being a part of this building’s future, and I enthusiastically invite you to join me in doing so.
Contributed by D$ (aka TVG’s Director of Production Damon Guilfoyle)