As announced on the company’s business blog, Facebook has embraced the growing pop-up trend by launching its first-ever small business pop-up in nine separate Macy’s stores in the U.S. The pop-up is opening at Macy’s locations in Los Angeles, San Francisco, Seattle, Atlanta, Pittsburgh, Fort Lauderdale, Las Vegas, San Antonio, and at “The Market” in NYC’s Macy’s store. According to the company’s blog, the pop-up will “bring 100 of the most-loved small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season.”
Commenting on their reasoning behind launching the pop-up, Facebook explained how they “know the power of connecting businesses with the people who love them most, which is why we’re proud to play a role in expanding the communities of these businesses to in-store shoppers at one of the most beloved retail stores in the world.”
On our end, we respect and appreciate Facebook’s mission to connect small businesses with consumers. It’s a largely benevolent cause, which simultaneously encourages the businesses to invest time and $$$ on Facebook and Instagram WHILST ALSO promoting direct revenue from the pop-up itself (for all parties involved).
Keep the pop-ups coming, world! We’re going through Flamin’ Hot Cheeto withdrawal over here…