As reported by AListDaily, a recent survey by Morning Consult Brand Intelligence has indicated that Google and Hershey’s are this year’s most loved brands in America. The survey included 250,000 respondents, and it took place between the months of January and March of 2018. On our end, we are pleased (and unsurprised) to see that these widely loved brands are friends to the world of experiential marketing.
Google has embraced experiential in so many ways, including their Google Home Mini pop-up Donut Shops, a Google Photos food truck where people could #PayWithAPhoto, and their Google Translate pop-up restaurant.
As for Hershey’s, they pride themselves on being a “leader in experiential marketing,” with offerings including their Hersheypark theme park and their newly revamped “Hershey’s Chocolate World” Times Square attraction, which they describe as a “new immersive, sensory experience in Times Square.”
There is no better way to build brand loyalty and enthusiasm than by implementing meaningful experiential marketing tactics, and we’re thrilled to see America’s favorite brands connecting to their fans – and thereby building their fanbase (and profitability) – in such unique and creative ways.