L’Occitane Goes Experiential With New Retail Concept Store

L'Occitane opens an experiential concept store in NYCAs reported by AListDaily, french beauty retailer L’Occitane has opened an experiential concept store in New York City, offering visitors a uniquely interactive (and uniquely Instagrammable) shopping experience. The location’s exciting features include installations that “virtually transport shoppers to France,” such as stationary bikes that allow people to take a virtual ride through Provence. Another in-store offering is a (very cool) VR hot air balloon ride that “travels” across the south of France (whilst participants simultaneously receive a free hand massage). In an effort to promote social media interaction in a visually compelling way, the location features a live video feed of the brand’s Instagram account, encouraging shoppers to follow and interact with L’Occitane on IG.

This experiential experiment has already been paying off for the beauty retailer, as it has reportedly brought in 2,400+ shoppers, instantly making this L’Occitane’s highest foot traffic location in America. Needless to say, we’re not surprised to hear this – at all. As we’ve been saying for some time now, with the growing Retailpocalypse,┬áit has become increasingly essential for retail brands to do something different to bring bodies into stores. Whether it be in-store educational programming, pop-up shops, catering to shoppers’ shared sense of nostalgia, or providing shoppers with a virtual trip to France, retailers need to go creative and innovative if they want to survive…