As reported by Engadget, Microsoft is gearing up to release their HoloLens 2 augmented reality (AR) headset in January 2019. Nothing has been 100% confirmed yet, but reports indicate that the hardware is coming soon, and that it’ll be powered by Qualcomm’s XR1 platform, which was “built with the express purpose of delivering ‘high quality’ VR and AR experiences.” The platform will also feature “promising directional audio, 3D overlays and 4K video at 60 frames per second.”
Augmented reality is an exciting and growing technology, which has recently been incorporated into live events and experiential marketing campaigns in some extremely interesting ways. From the AR art installations at this year’s Coachella festival to ABC News’ Royal Wedding AR experience, this tech is being utilized by major brands in high-profile scenarios. As a leader in the augmented reality industry, Microsoft’s HoloLens 2 stands to become the “go to” next-gen hardware as brands seek to use AR in an increasingly innovative fashion (that is, if one of these up-and-coming competitors don’t make a big splash first…).