A Massive Multisensory Arena Is Coming To Las Vegas

The Madison Square Garden Company and Las Vegas Sands partner on a massive immersive arena heading to Las Vegas in 2020.As reported by VRScout, The Madison Square Garden Company has partnered up with Las Vegas Sands on The MSG Sphere Las Vegas – an 18,000-seat arena featuring a 170,000 sq ft LED sphere with haptic feedback capabilities. The arena is set to open in 2020, and it will serve as a venue for sporting events, esports tournaments, concerts, trade shows, and other large-scale immersive experiences.

The revolutionary features of this arena include an exterior that is “coated in LED screens capable of transforming the structure into various objects such as a tennis ball, snow globe, alien planet, whatever suits the theme of the event happening inside.” Within the interior, the venue will be wrapped in a 170,000 sq ft LED screen, which will be complemented by advanced directional audio, and technology that will engage audiences physically via haptic feedback and through their sense of smell.

Having spent quite a bit of time in Las Vegas recently putting on events for CES, we’ll be the first to say that we’re thrilled about this new venue opportunity. There are plenty of wonderful locations for putting on buzzworthy events, but THIS seems like the type of place where you can do something truly mind-blowing. When putting on large scale events and experiences, we’re always exploring ways to bring things to the next level – to do something innovative and exciting that will wow audiences and get people talking in a big way on both social media and traditional media publications. The MSG Sphere seems uniquely well-equipped to help us accomplish such things (and then some)…