Viacom Acquires VidCon: Who Will Be Affected?

Viacom acquires VidCon. TVG weighs in.

As reported by┬áVariety, Viacom has officially acquired VidCon. This acquisition is part of a larger strategy to expand VidCon both internationally and domestically. Needless to say, we’re all about bringing things to the next level with the conference… but we’re also wondering how this will impact the experiential marketplace. Will the makeup of exhibitors at VidCon remain the same… or will Viacom favor its own brands over competitors?