Experiential Installation: Audi x Whitney Museum

To celebrate Audi’s continued support of The Whitney Museum and the opening of Dreamlands: Immersive Cinema and Art, 1905 – 2016, The Visionary Group created a sophisticated cocktail reception combined with a progressive and digital activation to engage a discerning audience.


Located on the 3rd floor of the museum the Audi Lounge hosted a pre-cocktail celebration for Audi’s VIP guests. After the reception, the lounge was open to the public where they were able to experience the interactive installation. Near the entrance of the lounge housed a LED interactive installation exclusive for this event. Inspired by Audi’s Technology and engineering elements, the installation explored light and sound, alongside beautifully abstract parametric light patterns and modulations.

LED light bars act in unison to the real-time sensor information. The lights track visitors’ movements, echoing intuitively acting as if it were the responsive Audi vehicle technology. As visitors move through the experience, the activation reacts both with motion and sound — creating a constant feeling of movement, as if driving through a modern cityscape.
The visually intriguing activation creates a multitude of patterns and sound compositions to punctuate the space.